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Starting a tech campaign?

This is the ultimate set of launch resources.

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Step 1 · Essentials

Read these handbooks to learn about our best practices, see cool case studies, and to begin your campaign draft.

The Hardware Handbook

The ultimate resource for hardware.

The Fieldguide

The first resource to getting your campaign into draft mode.

Step 2 · Pre Launch

Once your draft is complete, these resources will help you prepare for your launch and build a comprehensive strategy.

Use our API

You can now plug your campaign into your own web domain and customize accordingly. Check out our API.

Pre Launch Calendar

Use this calendar as a template to plot your campaign’s timeline.

Pre Launch Check List

Don’t miss a step. 

Running a Hardware Campaign

A useful supplement to the Hardware Handbook.

How to Soft Launch

An absolute essential when planning for a launch with momentum.

Step 3 · Marketing

Now that you’re ready to launch, use some of these resources to plan your marketing strategy.

Grow Your Audience on Indiegogo

The Marketing Workbook

A great overview of marketing to-do’s and some important best practices.

Grow Your Audience on Indiegogo

The Ultimate Email Strategy

An incredible overview of email outreach strategy! 

Grow Your Audience on Indiegogo

Email Outreach Best Practices

Every email you send should be scheduled and well-planned. Use these pointers.

Grow Your Audience on Indiegogo

PR Tip Sheet

Use some of these pointers to leverage PR and get the most out of your press.

Grow Your Audience on Indiegogo

Promoting With Social Media

A great overview of how to leverage social media to reach a larger audience.

Grow Your Audience on Indiegogo

Tracking Paid Placements

Use this one pager to better understand how you can track paid advertisements.

Step 4 · Live Campaign

What’s that? Your campaign is live! Use some of these tools to keep the momentum strong.

Setting Stretch Goals

Are you coming close to hitting your goal? Nice work! Here are some ways to keep you audience engaged.

Referral Contest

Use this great Indiegogo tool to track how your referrals are coming in and incentivize your audience!

Cross Promotion

This is a great way to work alongside another live campaign to leverage your collective audience.

Monetizing with YouTube

Learn about how to use YouTube to share your video and better understand how to track ads and your audience.

Offering Great Customer Service

You’re beginning a long and amazing journey with you new customers, here are some tips to take good care of them!

Step 5 · Post Campaign

Now that your campaign is wrapping up, the real work begins! Use these resources to help move toward delivery.

Indiegogo has Global Reach

Learn About InDemand

Your campaign might be over, but the money doesn’t have to stop coming in. Check out InDemand here.

Indiegogo has Global Reach

3 Tips for InDemand Success

If you’ve decided that InDemand is right for you, check out these three amazing tips. 

Indiegogo has Global Reach

3 Advanced Tips for InDemand Success

Need to take your InDemand experience to the next level?

Indiegogo has Global Reach

Fulfillment Tips (Coming Soon)

Great ways to make sure your products arrive in the right place, and at the right time.

Indiegogo has Global Reach

Logistics Solutions (Coming Soon)

There are some great companies out there who can help you get your shipments out on time!

Step 6 · Payments

We know that collecting your money can be the most stressful part of a campaign, learn a bit more with these resources.

Monetize your content on Indiegogo

Payments Overview

Learn about our payments basics here.

Latest from our Blog

Check out TECH THURSDAY posts from our team.
Passion Projects to Emerging Technology
Form Factor: Get Your Drone Off My Lawn

Create your Technology Campaign

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Still have some questions?

We have incredible people on the ground in San Francisco, New York, Chicago, Toronto, London, and Tel Aviv. Drop us a line!

technology@indiegogo.com

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