Indiegogo for Enterprise
Tap into Indiegogo’s global community of entrepreneurs and the passionate backers who support their innovations.
Reach a global network of creators & early adopters
Go to market with confidence
Test new products with early adopters and collect actionable consumer insights.
Source ideas and partners
Tap innovators worldwide to source new ideas and products to bring to market.
Connect with consumers
Invite consumers to share, fund or create with your brand to build lasting relationships.
Proven results with major international brands
“Total time from concept to production: Four months. If it flops, no worries. Upfront costs were some 20 times less than a traditional product rollout, which can cost tens of millions of dollars. If we’re going to fail, we want to fail fast.”
Natarajan Venkatakrishnan
Head of R&D for GE Appliances
“The reason we wanted to go with Indiegogo is it validates this market for home brewing…right away, it opens a dialogue.”
Dawn Noel Dolan
Senior Manager for Whirlpool’s New Business Development
“This program enables us to connect with passionate thinkers around the world that, similar to us, are willing to disrupt the health and wellness space to make a real difference in people’s lives.”
Dave Challis
RB’s Head of Innovation
Success Story
GE FirstBuild
GE’s FirstBuild team used crowdfunding to tap into the grassroots creativity and enthusiasm of a whole new community and customer base. The team launched two products from its crowdsourced makerspace via Indiegogo—the Paragon Induction Cooktop and Opal Nugget Ice Maker—acquiring 10,000 new customers and raising $3 million along the way, one of Indiegogo’s top 10 most successful campaigns of all time.
How it works
Pre-Commerce Campaign
Gauge interest and collect consumer insights for a new product with Indiegogo’s innovators and early adopters worldwide. Indiegogo’s campaign experts will be with you every step of the way to provide:
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Crowdfunding strategy
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Campaign marketing
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Campaign analytics and insights
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Dedicated account manager
Examples: Whirlpool, GE, Big Ass Solutions
What the press is saying
“Crowdfunding, a trend popularized by artists and tinkerers, is now so hot that corporate giants are looking for a way in.”
“Enterprises like the idea that they can raise funding for R&D without alarming their shareholders by pouring revenues into unproven products.”
“Crowdfunding is an extremely disruptive, new way of going to market that blends market research and product development.”
How Indiegogo works with brands to engage and mobilize new audiences
Work with us
Indiegogo is a disruptive way for enterprises to innovate and engage a new generation of consumers. Contact us, and a member of our team will be in touch.
