A boutique brand launches large on Indiegogo
Jenn & Roman are big fans of quality and not big fans of compromise. They turned to the crowd to launch Linjer, a new line of leather goods that everyone can afford.
$183,822 (so far!)
“Crowdfunding has been a fantastic way for us to build an authentic community around our brand and our values. People who contribute to our campaigns are truly early adopters who share our beliefs and are excited to be part of our journey to bring our products to life.”
Roman and Jenn
Benefits of Indiegogo for Small Business
A path for every creative entrepreneur
On Indiegogo, crowdfunding is just one route to market. Join our marketplace for ongoing sales, promotion, and list-building.
Learn from the best: Your customers
With Indiegogo, the customer is your creative partner. Validate your idea by gathering audience and market insights, then fine-tune your perk and product offerings on the fly.
Your partner from concept to market
Whether you need some help with marketing tactics or some guidance on manufacturing, we’ve got you covered with the expertise that comes from guiding thousands of successful projects.
How Linjer launched their brand with Indiegogo
Get direct feedback from contributors
We take the guesswork out of figuring out what customers want by taking you directly to the source. Get feedback from your contributors straight on your campaign page.
Support from concept to delivery
Our logistics tools enabled Linjer to focus on perfecting their design and ensuring products arrived in perfect condition. No more worrying about ever-changing shipping addresses!
Match perks to your audience
The Linjer team realized that people wanted both of their beautiful leather accessories. Mid-campaign they were able to create bundles and create extra excitement.
Never lose momentum
Even though their campaign ended and they had reached their goal, the Linjer team wasn’t ready to quit, and their customer base just kept growing. With an Indiegogo InDemand campaign, Linjer could continue taking orders.
What kinds of small business projects thrive on Indiegogo?
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