China, meet Indiegogo.
We’ve seen an explosion of cool products from China launching to the rest of the world. But international crowdfunding can be challenging without the right tools and support. We want to make it easier with Indiegogo’s new China Pilot Program, which includes specialized guidance (in both English and 中文!) to help China-based companies debut new products to a global audience.
Your big idea deserves a big launch.
With tools to reach a massive worldwide audience—including media and bloggers hungry for the latest news in emerging technology—Indiegogo is the perfect place to draw a crowd to your project.
Your big idea deserves a big launch.
With tools to reach a massive worldwide audience—including media and bloggers hungry for the latest news in emerging technology—Indiegogo is the perfect place to draw a crowd to your project.
No barriers between you and the world.
On Indiegogo, products and projects can turn into breakaway successes from almost anywhere in the world. To date we’ve helped launch campaigns in more than 220 countries!
No barriers between you and the world.
On Indiegogo, products and projects can turn into breakaway successes from almost anywhere in the world. To date we’ve helped launch campaigns in more than 220 countries!
Learn from the experts: your customers.
Indiegogo gives you the tools to engage and learn from a huge audience of potential customers. Find out what’s working and what’s not, then fine-tune your product offering for the biggest success.
Learn from the experts: your customers.
Indiegogo gives you the tools to engage and learn from a huge audience of potential customers. Find out what’s working and what’s not, then fine-tune your product offering for the biggest success.
Chinese-language support
It’s true: today, English-language campaigns are your best bet for crowdfunding success. But our goal is to make every step easier, so our team is also here for you with Chinese-language support when you need it.
International expertise
Experience counts. The Indiegogo team has helped tech campaigns raise hundreds of millions of dollars. Our Campaign experts are with you at every step so you can launch with confidence.
The best creative partners
Need some help telling your product’s story? Indiegogo works with the best creative agencies in crowdfunding, giving you access to top-tier videos, copywriting, and design for your launch.
Paths to retail
With Indiegogo, a great crowdfunding experience is just the first step. We help successful campaigns move quickly to opportunities with Amazon, Brookstone, and other Indiegogo retail partners.
What is Indiegogo?
At Indiegogo, we help creative and entrepreneurial people everywhere to launch innovations in technology, design, art, and more. Launch strong, build a global audience, then transition to ongoing sales in our marketplace — Indiegogo is your all-in-one hub for bringing new ideas to market around the world.
Ghost Drone:
a success story
Based in Guangzhou, eHang raised more than $850,000 on Indiegogo for their Ghost Drone. They’ve since gone on to raise $52 million from investors, grow their staff from 4 to 300, and develop the first human-size quadcopter, the EHANG 184.
The ONE Smart Piano team was successful in China, but wanted to launch internationally. They turned to Indiegogo, raising more than $460,000 and learning about their customers’ needs. They’ve since secured distribution through Amazon, Brookstone, and Guitar Center.
Are you a fit?
After helping thousands of entrepreneurs launch technology products around the world, we’ve learned that most successful campaigns begin with four important criteria in place:
A working prototype of a great product
Having a working prototype helps show your audience that you’re equipped to deliver a final product on schedule. It also makes it much easier to get press coverage, as many reporters will only cover a campaign with a working prototype.
Long-term commitment, long-term goals
Launching internationally is challenging and can require many months (or even years!) of focused effort and hard work. Behind every successful global product launch is a team that’s serious about achieving big, difficult goals.
Resources for a global audience
Today, international audiences have come to expect high-quality videos, a professionally produced English-language website, and sophisticated social-media content. If you’re starting your international brand from zero, we suggest a marketing budget that is 20% of your main fundraising goal.
English-language ability (or a friend who can help!)
To have the best shot at success, your team should be equipped to handle all customer communications, branding, and marketing in English. If your team doesn’t have expert English-language competency, it’s important to work with someone that can help communicate your product’s story effectively.
Does your team meet these criteria? If so, you may be a great candidate for the Indiegogo China Pilot Program and we encourage you to apply here. Still working on one or more of these requirements? We can help! Read more about campaign preparation here.
Frequently asked questions
How do I join the China Pilot Program?
We’re glad you’re excited to get going! If you meet the four important criteria above — prototype, commitment, resources, and language — we encourage you to apply here. If you’re not quite ready, we recommend spending some time with our campaign resources.
What do I get if I’m accepted into the program?
We want to give your product the best chance at being a huge hit, so program participants will receive special, priority access to our team of international campaign strategists. Together, our in-house team of crowdfunding and product-launch experts have helped technology entrepreneurs like you raise hundreds of millions of dollars. Telling a clear, compelling story is essential for a successful campaign, so our goal is to give you custom-tailored guidance so you can share your product’s story around the world.
How do I find out if I’ve been accepted?
We’ll be accepting products and campaigns on a rolling basis. Our team will reach out to you directly after you submit your application.
What if I’m interested in joining the program as a partner?
If you’re interested in offering services to Indiegogo campaigns, you can share your information with us here.
Do I need to work with a specific partner or agency to participate in the China Pilot Program?
No, this program is run directly by Indiegogo. It may help to have third-party support, but you aren’t required to work with anyone else to launch with the China Pilot Program.
I have a question that hasn’t been answered here. Who should I contact?
We’re here to help and clarify! You can send questions to china@indiegogo.com.
Our Partners
We partner with organizations who are experienced in helping Chinese brands test and validate their products in overseas markets.
Proven process delivers successful campaigns. Rainfactory is a full-service digital marketing agency that understands online businesses, consumer behavior and the key elements required to help you scale. Engineered from testing and data. We put your business in the right place, at the right time. Put simply: we’re product people.
Lemore is an exclusive U.S.-China marketing agency founded by a team of technology and creative hardware people. With offices in both California and Shenzhen, our team is dually fluent in Mandarin and English. We specialize in campaign management services including: user research, marketing strategy, campaign page management, landing page creation, content and design, ads optimization, traffic optimization, and product localization. Lemore has successfully helped crowdfunding companies raise over $4 million dollars.
The world awaits.
Ready to make your international debut with Indiegogo’s China Pilot Program?
The first step is simple: apply today!
The world awaits.
Ready to make your international debut with Indiegogo’s China Pilot Program? The first step is simple: apply today!
