Success Stories
Makers, innovators and do-gooders unite: Indiegogo empowers individuals to make ideas happen.
Misfit Shine Changes the Game for Wearables
Sonny Vu, CEO of Misfit Wearables launched a new type of activity tracker, the Misfit Shine, and raised nearly $850,000 on Indiegogo. After using the platform to gain data and demonstrate value in the market, the Misfit Shine was delivered in August 2013 and the company also went on to raise $15.2 million in Series B funding, followed by a $40 million round in December 2014. The product can now be found at Best Buy stores, Target stores and Apple Stores across the country, and has partnered with Beddit and Victoria’s Secret.
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Thousands Help Cecil Williams Keep his Dog
When Grant Kirsch learned of Cecil Williams and his dog Orlando, he knew he had to help. Williams, blind and a stranger to Kirsch, had fallen onto subway tracks and Orlando faithfully jumped to save him. The train ran over them both, but insurance couldn’t cover Orlando’s costs, and the two risked separation. Kirsch took it upon himself to launch an Indiegogo Life fundraiser and raise nearly $79,000 from 2,619 people around the world to keep them together.
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Roger Ebert Documentary Makes History
Steve James and Kartemquin Films raised $153,875 on Indiegogo to bring Life Itself, a film about the late film critic Roger Ebert, to the world. In January 2014, the film premiered simultaneously at the Sundance Film Festival and in the homes of Indiegogo funders, livestreaming through their computers, in a first for the Sundance Institute and the film industry. Today, the film has been released in theaters across the country and has been nominated for a Critic’s Choice Movie Award.
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MVMT Watches Hit the Scene
Jake Kassan and the MVMT watch team started their campaign on Indiegogo to bring a new stylish and affordable watch to the public. After being so successful in their first campaign, exceeding their goal by 1,466% to raise $219,898, the company began a second one, raising another $71,409. After shipping to nearly 3,000 contributors, MVMT watches are now in 30 Urban Outfitters stores across the US and Canada and the founders recently won Shopify’s Build A Business contest.
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Good Spread Peanut Butter Feeds Thousands
Mark Slagle and Alex Cox, entrepreneurs from Nashville, Tennessee, raised $69,518 on Indiegogo to take their peanut butter company, Good Spread, to the next level and produce enough for a six-month run. After mailing the final product to nearly 600 people, Slagle and Cox launched a second campaign and is now distributed by Harris Teeter, a large chain of 215 grocery stores. The peanut butter has also enabled the socially-conscious company to provide more than 33,000 packets of food to malnourished children in Central Africa.
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248 People Give a Mother the Chance to Run Again
Active mother of two Erin Martin, a five-time marathoner, lost her leg below the knee to an infection—and with it, she thought, her ability to run. She raised more than $22,000 from 248 people for a special prosthetic leg, something her health insurance wouldn’t cover, and is now able to run again with her children, even completing a recent 5K.
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People Worldwide Open Their Hearts for John Jennings
When musician John Jennings was diagnosed with kidney cancer and needed multiple treatments, his friends stepped in to ease the burden. What they didn’t bank on was how much support Jennings would receive, and how the kindness of strangers would lift his spirits, giving him new meaning for his life with more than $64,000.
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32,251 Give a Bullied Bus Monitor a New Life
When a heartbreaking video of Karen Klein, a 68-year-old bus monitor in Greece, New York being aggressively bullied took the world by storm, Max Sidorov, a stranger from Canada, launched an Indiegogo campaign to raise $5,000 to send her on a deserved vacation. Much to his surprise, more than 32,000 people came together to collect $703,168—more than 45 times Karen’s yearly salary. She has now established her own anti-bullying foundation.
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Hadlie’s Parents are Checking off her Bucket List
When doctors determined that Hadlie, a three-year-old suffering from a highly aggressive and rare brain tumor only had a few months left to live, her parents launched an Indiegogo Life fundraiser to raise enough money to check off everything on the little girl’s bucket list before it was too late. The world came together to raise more than $110,000 for Hadlie.
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Rooster Teeth Becomes the Most Funded Film on Indiegogo
After becoming the most funded film on Indiegogo raising $2.48 million, Rooster Teeth’s “Lazer Team” is now in production and slated for a highly-anticipated Spring 2015 release. Fullscreen, a massive YouTube network of more than 50,000 video creators, has also since acquired rooster Teeth.
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Smosh Dominates a New Industry
Smosh, a comedic duo with a widely popular YouTube channel of more than 19 million subscribers launched an Indiegogo campaign to create a 3D single-player action adventure game. The final product can now be played on PC, Android and iOS devices thanks to contributions from 2,937 funders on Indiegogo totaling nearly $260,000.
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We The Kings Shoots to the Top of the Charts
We The Kings, an American rock band, launched an Indiegogo campaign to fund their fourth album without a label. After raising nearly $150,000, the group released their new songs for download and the record quickly shot up to the number two spot on the iTunes Overall Top Albums chart.
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Code.org Teaches 100 Milion Students an Hour of Code
Hadi Partovi, Co-Founder and CEO of Code.org, launched an Indiegogo campaign to bring an hour of code to 100 million students worldwide. With contributions and matches from Mark Zuckerberg, John Doerr, Reid Hoffman and more, the organization raised more than $5 million making the campaign Indiegogo’s most funded of all time.
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Rin Tin Tiger Regains Their Stolen Instruments
When San Francisco-based band Rin Tin Tiger’s gear was stolen from their vehicle, the group launched an Indiegogo campaign to raise $3,000 to buy back what they had lost. The three members exceeded their goal and launched a second Indiegogo campaign to fund their new album in 2014.
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Freddie Wong Releases Part 3 of His Webseries
Freddie Wong and his production company RocketJump launched their third crowdfunding campaign on Indiegogo to tap into a global audience. The team raised nearly $900,000 to release Season 3 of the webseries Video Game High School and RocketJump has since partnered with Lionsgate.
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Breathometer Takes the Sharks by Storm
Charles Yim launched a campaign for Breathometer, a keychain breathalyzer, and the campaign raised over $138,000, more than five times its goal of $25,000. Breathometer also became the most successful Shark Tank pitch in history when all five sharks agreed to invest together, including Mark Cuban, Daymond John and Kevin O’Leary.
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Don Cheadle Connects with his Fans to Honor Miles Davis
When Don Cheadle began creating his latest film, a Miles Davis biopic, he used Indiegogo to connect directly with his fans and raised more than $340,000. Cheadle has wrapped the film in Cincinnati and will now prepare the finished film for the festival circuit, as well as find a distributor.
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Couple from Canada Makes Moves to the Big Screen
Jeremy LaLonde and Jennifer Liao from Ontario, Canada raised more than $61,000 on Indiegogo to bring their film Sex After Kids, a feature about married life, to the people. The film screened at nearly a dozen film festivals and was theatrically released in Canada. The team has run another campaign for their second film, raising nearly $123,000.
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Google Acquires Lift Labs
Through their Indiegogo campaign, Lift Labs raised and matched funds to gift over 120 Liftware devices to the National Parkinson’s Foundation and Essential Tremor Foundation. In September 2014, Google acquired Lift Labs to join Google’s Life Sciences, a division of Google X that focuses on long-term projects.
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Lava Mae Transforms Cities Across the US
Doniece Sandoval launched an Indiegogo campaign to transform San Francisco’s decommissioned city buses into showers for the homeless. The campaign raised more than $58,000 and now many urban spaces across the US are asking when it will be coming to their towns. Doniece ran a second campaign raising nearly $52,000 a year later.
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The Virginia Military Institute Comes Together for Fallen Brother
After sustaining severe injuries in the Boston Marathon shootings of 2013, Officer Dic Donohue’s Virginia Military Institute classmates launched an Indiegogo campaign to support him, his wife and their young son. The team raised more than $80,000 to cover Dic’s long-term health needs.
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