We’re teaming up with Brookstone to help Indiegogo entrepreneurs take their ideas from concept to market. Submit your product through Brookstone Launch for the opportunity to sell your Indiegogo-funded product in Brookstone stores nationwide and online.
Frequently Asked Questions
Am I eligible for Brookstone Launch if my campaign already ended? What if it’s in progress?
Yes! You can apply to Brookstone Launch no matter where you are in the lifecycle of production—whether you’re just getting started or if you’ve already launched a successful campaign. Even if you already have a manufacturer lined up, you can still apply for general distribution by Brookstone. Feel free to reach out if you have questions about what’s right for you.
Is my product right for the program? What are your criteria?
Your product must fall within Brookstone’s core product focus areas (technology, wellness, home, travel) and have demonstrated strong market validation and customer demand (determined by the Brookstone team) through your Indiegogo campaign.
What happens once I submit my product concept on the Brookstone Launch website?
Brookstone evaluates your submission very carefully. A member of the team may be in touch to learn more about your idea and work with you to determine if you’re a fit for the Brookstone Launch program. Product reviews take about 4 weeks between submission and response date.
Which services can Brookstone Launch provide?
Combined with Indiegogo’s expert campaign services, Brookstone can offer just about everything you need to bring your product to market. The specifics will depend on your exact situation and the product you’re creating, but rest assured that we’ve got you covered with some of the most important aspects of product development:
End-to-end design and engineering
Product placement, signage, and expert sales associates
Customer service, returns, and shrink control
Marketing, advertising, PR and social media
Wholesale and retail distribution
Who can I ask for more information about the program?
Email firstname.lastname@example.org if you have specific questions about how to get involved.
Co-Founder & CBO, Indiegogo
David M. Figler
VP, Brookstone Products